How it all started is just a fuzzy memory, probably triggered from the noise of the media and the ocean constantly repeating: Help Help Help! It came from abrilliant idea to make surfboard fins out of ocean waste. So good. So simple.
It wasn’t justhe technical development – yes, real R&D was required, and the sourcing of a stable supply chain – which still is transparent and real, but also the development of an idea that turns out to be bigger than us. There are similar concepts out there like clothes, skateboards, recycled fishing nets. But what does it help? What impact do we all have?
There’s a needto explore the not-so-sexy universe of recycling. It’s a world of shredding, sorting and melting to see what is really going on and what is possible. And that’s where our material comes from in creating the ecoFin. Part of it is from Bali’s beaches, but mostly from the rest of Indonesia where waste would end up in the ocean if it not recycled.
And that’s a start – raising awareness with a product built for high-performance surfing. EcoFin addresses those who care. More recycling, less dumping and more conscious plastic consumption.
The fact that all plastics the world has ever produced still exist in some stage (if not burnt) should be the knock out argument to promote recycling. Add to that the fact that recycling needs 88% less energy than the production of virgin plastic, we should hold to more efforts of recycling plastics.
The whole world waits for Boyan to come up with his magic floating cleane r, meanwhile the rest of us should worry about how to stop more plastic getting in the oceans.The perfect personto start with is yourself. Remember, many drops make an ocean.